K. Goodwin
From the voices in my head.
JFK_busstop_day.jpg

The New York Times

Research shows few people have faith that today’s journalism is a true reporting of fact versus opinion. This campaign is designed to assure our target that The New York Times’ dedication to journalistic integrity is unwavering.

AD: Lucy Cram

CD: Bart Cleveland

The New York Times

2019

AD: Lucy Cram

CD: Bart Cleveland

Research shows few people have faith that today’s journalism is a true reporting of fact versus opinion. This campaign is designed to assure our target that The New York Times’ dedication to journalistic integrity is unwavering.

Occupying the corner of a building, we establish The New York Times’ dedication to communicating full stories.

Employing UV reactive materials, we demonstrated The New York Times’ diligence to telling the full truth.

Utilizing a die cut, we presented the reader with a visual representation for the official death toll reported by the Puerto Rican government and what the actual toll was.